This article is just a review of some things you as a real estate broker may have missed as far as applying new technology to your game. Many people have not heard of, or are not implementing, all four of these powerful tools.
- SEO (Search Engine Optimization)
SEO is something that bears reading up on, if you haven’t done so already. This is something that the really savvy broker who is paying attention can do on his or her own, but, of course, there are always going to be professionals out there who do it better. If your organization is big enough, this is something definitely worth delegating.
Of course, this assumes you already have a dedicated website, which is really almost something that should go without saying these days in the real estate industry. However, having a website not properly optimized is pretty much pointless in this day and age.
- CRM (Customer Resource Management)
If you are not already using top notch CRM tools to manage your real estate business, you really have no idea what you are missing out on. CRM is no longer just for restaurants and bars; these days, they have tools for just about every industry you can imagine. And real estate is one of the industries that most stand to benefit from it.
- Social Media
People in the real estate profession work very hard, harder than many. This is why it seems so surprising how reluctant many of them are to put in the requisite hours into social media, when it’s such a great sales tool, and is really practically designed for what the real estate professional has to do day in and day out. Don’t be one of these people who are getting left out in the cold. Be social media savvy, and make sure you keep your posts constant and properly targeted. This will be rewarded in terms of sales.
Using a social media marketing professional is acceptable and even recommended in many cases, but make sure that it’s somebody who understands the nuances of real state for maximum effect and impact.
This is another potential DIY, especially for smaller operations, but whichever route you choose to go, it is very important these days. Buyers have come to expect aerial shots to assess the area around their potential purchase, and often to expect 360 degree virtual tours of the property they are interested in. This benefits you, as it reduces the amount of showings, in many cases eliminating the need for one altogether.