Online marketing is easy, thanks to Google. AdWords makes it simple to target your desired market. With their service, you’ll be able to reach millions of people. They practically guarantee that you’ll be able to bring in the right amount of traffic and convert them to customers. However, you do need to know what you’re doing in order to use Google AdWords effectively. You may even find yourself needing a Google Adwords advertising management company. Before you outsource your AdWords marketing, here are five tips that may help you succeed on your own.
1) Don’t Bundle Everything Together
One of the most important things to remember is to keep your keywords separate. You might be tempted to bundle all of them into one single campaign and ad group. The problem with this is that it severely limits the words that are used. Google has a hierarchical structure that will place an emphasis on some of those words over others. Instead of wasting your money on one single, large campaign, break it up into several. This gives you more control and prevents that hierarchy from unintentionally narrowing your focus.
2) Make Sure That Your Ads Are Specific
AdWords allows you to create very specific campaigns that target certain keywords. The more detailed your keywords are, the better those campaigns will be. For example, if your shop sells coffee mugs and teapots, you would plan out two different campaigns – one for coffee mugs and one for tea mugs. You can even expand on that with the words “tea kettles” and “coffee cups.” As long as you group both sets together and keep the terms specific, you’ll have more success. Those keywords also need to be used on your website in order to bring in the right kind of traffic.
3) Place Your Keyword In Your Advertisement And Bold It
This is the key (no pun intended) to a very successful campaign. Since there are only so many keywords and just as many people targeting them, you need to do something to make your ad stand out. If you place the keyword in your web copy in a bold font, and then set up a campaign for that word, your results will stand out a bit more than the others.
4) Monitor Your Ads
Any good Google Adwords advertising management company will point out the need to monitor your ads. You need to know which ones are successful and which ones aren’t bringing in the results that you want. Once you get a handle on what works and what doesn’t, you can adjust your AdWords campaigns accordingly.
5) Use Google’s Help Option
Google’s algorithm changes regularly. They adjust their AdWords programming to match. As a website owner, you need to stay ahead of these changes so that you can alter your campaigns to keep bringing in the best results. Google wants you to succeed, which is why they have the help option available. Take advantage of it.