A lot of people overlook the importance of having professional business cards which accurately portray their branding. Yet, a simple thing as this piece of paper can be a valuable part of a business’s collateral package.
Often, it’s the first item that prospects get from you. As such, that’s the perfect opportunity to make a positive and strong first impression.
Choosing to make business cards for yourself without the necessary skills or going cheap might send a wrong message to the people you’re conducting business with. So that’s why you need to do things right the first time.
Wow your clients and associates with the following tips.
Get A Professional Designer
Enlist the services of experts who have talent and experience in churning great business cards. The design professionals will have a wide selection of templates you can choose from. Pick out a card that resonates with the values of your company and your brand. Remember, before giving the green light to produce the cards, ensure the final design is exactly what you want.
Choose the Best Business Card Design Template
The ideal business card design template will ultimately depend on personal preferences, the image brand you want your card to represent, and the cost of producing the cards. Some of the most popular and creative business cards are:
- Clear Business Cards
They are among the most sought-after cards. The dramatic design of the cards will not only ensure your branding image pops but also make them unforgettable.
The advantages of transparent plastic business cards include:
- They offer a professional and innovative look
- They are of high-quality hence durable
- Foiled Business Cards
These business cards have a customized and high-end look. Foiled embossed business cards add a touch of class to your branding. Some of the effects that come with these cards are distinctive textured, elegant metallics, shimmery pearls, high-tech effects, and ultra-glossy colors.
Foil cards can help boost your company image and business. According to research, people perceive your services and products to have a higher quality and value when effects such as foil are added to your marketing materials including business cards.
Keep Things Simple
Typically, when it comes to business cards, there isn’t much space to work with. Hence, the little space there is, needs to be utilized effectively. For instance, you might be tempted to have all your contact information included such as email address, mobile phone, company address, landline, fax number, and social channels. Even if you wanted, it wouldn’t be practical. That’s too much info to fit on a card.
You need to be selective when choosing what’s to be printed on your business card. Include info that brings out the best image for your business. Ask yourself where your associates and clients are most likely to engage with you and get a sense of what you do.
What is most important? Your company name (through your logo), your name, email address, and phone number. If space permits you can also add your website and physical address. Avoid cluttering the card. Just like the design, cleaner and simpler is the best approach.